Client: The Winners Circle, Director Dwight Phillips
Role: Graphic Design, Fashion Design, Prototyping, Branding
Year: 2019
Design Challenge: The Winners Circle needs a competition kit design that is both functional and distinct. This race kit is for professional athletes who will compete at an international level.
Design Solution: To design a collection: THE SKY IS THE LIMIT, inspired by Dwight Phillips hall of fame career as a professional long jumper. The race kit will be made of dry-fit nylon, suitable for activewear due to its elastic and lightweight material. To symbolize the meaning of the collection, the race kit design will be a blend of blue and white tie dye. The joggers, which the athletes will wear on top of their race kit, will depict sports greatest athletes, accompanied by an inspirational quote.
Brand Guidelines:
Sketches:
Final Design:
