Client: The Winners Circle, Director Dwight Phillips
Role: Graphic Design, Fashion Design, Prototyping, Branding
Design Challenge: The Winners Circle needs a competition kit design that is both functional and distinct. This race kit is for professional athletes who will compete at an international level.
Design Solution: To design a collection: THE SKY IS THE LIMIT, inspired by Dwight Phillips hall of fame career as a professional long jumper. The race kit will be made of dry-fit nylon, suitable for activewear due to its elastic and lightweight material. To symbolize the meaning of the collection, the race kit design will be a blend of blue and white tie dye. The joggers, which the athletes will wear on top of their race kit, will depict sports greatest athletes, accompanied by an inspirational quote.